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Writing is Your First Impression – How To Make it a Great One

Your first encounter with potential clients or customers is often through your writing. Maybe you have reached out through email, or a potential customer has found you through one of your social media accounts. Perhaps they have come across your website, a blog post or a company newsletter.  Customers today are educated and knowledgeable. They […]

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Powerful Words to Use in Your Content (and the Wimpy Ones to Avoid)

We’ve all read boring content. Maybe it was during school. Maybe it was for a project at work. Or maybe it was while you were trying to educate yourself before making a purchase.  If the content you are reading isn’t interesting, entertaining or informative you will click away to something else. You will visit a

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