Your first encounter with potential clients or customers is often through your writing. Maybe you have reached out through email, or a potential customer has found you through one of your social media accounts. Perhaps they have come across your website, a blog post or a company newsletter. Customers today are educated and knowledgeable. They […]
We’ve all heard the saying a picture is worth a thousand words. And it couldn’t be truer when it comes to including images with our content. Images play an important role in whatever we are writing. They should be included in our blog posts, our e-newsletters, on our website, and in our social media updates.
We’ve all read boring content. Maybe it was during school. Maybe it was for a project at work. Or maybe it was while you were trying to educate yourself before making a purchase. If the content you are reading isn’t interesting, entertaining or informative you will click away to something else. You will visit a
Creating valuable content for our businesses is an important part of our marketing efforts. But the actual act of writing is only the first half of the battle. When we have finished writing, there is another task at hand that is of equal importance: Editing. What is Editing? Editing is making changes to a draft
A landing page is a stand-alone website page that has a specific purpose for your company. It’s a special page your customers come across or “land” on because of a link you have provided to them. Landing pages can be used to generate leads, by collecting your audience’s contact information in exchange for a free
You’ve probably heard the phrase, “Content is King” to describe the power and importance of your digital content. I’d like to propose an alternative phrase: “Engaging Content is King.” Just because content on the Internet doesn’t necessarily mean it’s effective or well written. It can’t be king if it’s boring, copy heavy, or if most