Entries by LaurieZinn

Tips for Editing Your Own Content

Creating valuable content for our businesses is an important part of our marketing efforts. But the actual act of writing is only the first half of the battle. When we have finished writing, there is another task at hand that is of equal importance: Editing. What is Editing? Editing is making changes to a draft […]

How to Repurpose Your Content

Coming up with fresh, valuable content on a frequency can be a challenge. And the content we do produce – such as blog posts, e-newsletters and social media updates — is usually only utilized once, and for a short time. This is a waste of good information. But you can make the most of that […]

Why Your Writing Needs a Call To Action

A beginning, a middle and an end; a topic sentence, supporting details, and a summary. Much of what you write contains these components, but there is one important item that is often left out of the content you create. And when you leave it out, you miss the opportunity to develop a relationship with your […]

10 Best Practices for Promoting Your Blog

Having a blog on your website has countless benefits. It drives traffic to your site, it allows you to showcase your expertise and it keeps your website current, just to name a few. The “build it and they will come” mentality doesn’t work for many things, and that includes your blog. Just because you post articles […]

9 Ways To Make Your Content More Readable

A blog post, a web page or a social media update…We work hard developing our content and we want it to be read. After all, we have important information to convey that connects with our readers, provides value, and hopefully leads them to making a purchase with us. Our readers are bombarded with information. Their […]

8 Questions to Answer Before you Start a Blog

A blog can be a powerful marketing tool for your business. If you don’t have a blog for your business, there are many benefits to starting one. A blog can: establish you as an expert or authority on a subject lead your prospective clients to your website allow you to engage with your readers improve […]

7 Steps to Effective Content Creation

We create all types of content as part of our normal workday. We write emails, create proposals, write blog posts or maybe even update our business website. Creating content is a crucial first step, but making sure that content is creating value is just as important. If what we write doesn’t resonate with our readers, […]

The Perfect Trio: Your Website, Blog & Social Media

The Three Musketeers, The Three Tenors, The Three Stooges. Many successful and famous things have come in three’s. And the same holds true for your business. Three parts of your business form the perfect partnership. They are the perfect trio, supporting each other, complimenting each other, and together form a powerful marketing foundation. They are […]

How to Brainstorm Content for Your Social Media Posts

Social media can be an effective tool for growing your business, and should be a key part of your business’s marketing plan. Social media provides an excellent way to stay in front of our target audiences, engage in conversation, and obtain business leads. The challenge comes with the content. What should we say? How can […]

Fill Your Blog With “Evergreen” Content

As bloggers, business owners, content writers and marketers, we are always striving to generate helpful, informative and interesting topics for our blogs. Our blogs serve as a resource for our readers. And as we continue brainstorm content topics, we should seriously consider filling our blogs with a type of content that has a lasting impact: […]