LaurieZinn

Writing is Your First Impression – How To Make it a Great One

Your first encounter with potential clients or customers is often through your writing. Maybe you have reached out through email, or a potential customer has found you through one of your social media accounts. Perhaps they have come across your website, a blog post or a company newsletter.  Customers today are educated and knowledgeable. They […]

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Powerful Words to Use in Your Content (and the Wimpy Ones to Avoid)

We’ve all read boring content. Maybe it was during school. Maybe it was for a project at work. Or maybe it was while you were trying to educate yourself before making a purchase.  If the content you are reading isn’t interesting, entertaining or informative you will click away to something else. You will visit a

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Content Creation: A Viable Marketing Option During a Pandemic

As we manage the delicate balance of staying healthy and staying in business, many businesses have found that the marketing options they once relied on don’t work in the current environment. In person meetings, conferences, tradeshows and other events that attract large crowds are put on hold for at least the near future.  There’s one

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