Your first encounter with potential clients or customers is often through your writing. Maybe you have reached out through email, or a potential customer has found you through one of your social media accounts. Perhaps they have come across your website, a blog post or a company newsletter. Customers today are educated and knowledgeable. They …
Writing is Your First Impression – How To Make it a Great One Read More »
We’ve all heard the saying a picture is worth a thousand words. And it couldn’t be truer when it comes to including images with our content. Images play an important role in whatever we are writing. They should be included in our blog posts, our e-newsletters, on our website, and in our social media updates. …
The Importance of Using Images With Your Content Read More »
Anyone who wants to improve their writing skills, be a better communicator or be considered a “great” writer should do these two things more: Read and write. Stephen King said the same in his memoir, On Writing. Even if you consider yourself a strong writer, you can always be better. As a business owner, good …
Want to Be a Great Writer? Do These Two Things More Read More »
We’ve all read boring content. Maybe it was during school. Maybe it was for a project at work. Or maybe it was while you were trying to educate yourself before making a purchase. If the content you are reading isn’t interesting, entertaining or informative you will click away to something else. You will visit a …
Powerful Words to Use in Your Content (and the Wimpy Ones to Avoid) Read More »
A blog offers your business a number of benefits, from search engine optimization, to brand awareness, gaining credibility in your field, to generating awareness of your topic or cause. It is, without a doubt, one of the most powerful ways to market your business online. But a successful blog doesn’t happen by a stroke of …
Many business owners recognize the need to be on social media, and feel it is an important way to grow their business and their online reputation. But as the day gets busy, problems, issues or conflicts that arise may take priority on a business owner’s precious time. It becomes more and more of a challenge …
Have you made progress on the business goals you wanted to accomplish this year? If you have lost your focus, don’t worry. It’s not too late to restart. Here are five marketing goals you can put in place today that will help you achieve your sales objectives for this year. The Content Audit. Start by …
Building a quality social media following takes time and a tremendous amount of patience. Maybe you plan your posts a month in advance. You tailor your message to your specific audience. You tweak it to each individual outlet. Yet your engagement is lacking and your likes and follows are increasing at a snail’s pace. What …
8 Steps to Maximizing Your Social Media Presence Read More »
As we manage the delicate balance of staying healthy and staying in business, many businesses have found that the marketing options they once relied on don’t work in the current environment. In person meetings, conferences, tradeshows and other events that attract large crowds are put on hold for at least the near future. There’s one …
Content Creation: A Viable Marketing Option During a Pandemic Read More »
