How To Brainstorm Topics For Your Blog

If you have a blog for your business, you know how challenging it can be to come up with original topics to write about. Sometimes staring at the blinking cursor brings on enough anxiety to cause you to procrastinate or abandon the whole blog-writing idea altogether.

To help streamline the writing process, it can be helpful to brainstorm ideas you’d like to write about ahead of time. You can place those ideas on a content calendar, so you’ll always know your blog topic when you sit down to actually write. 

How To Brainstorm Blog Topics

Here are several strategies you can use for brainstorming topic ideas for your blog.

Make a list of questions your customers have asked you. The everyday questions your customers ask are probably questions other customers will have, too. It’s often easy for us as business owners to assume that everyone knows what we know, but most often they do not. The questions your customers ask can become individual topics for your blog.

Think of how-to topics. You could write a blog post about how to use one of your products or perform one of your services. Sharing your knowledge through a how-to blog post can not only provide credibility, but can also be very helpful to your customers. 

Write a reaction to someone else’s blog.  If you have additional opinions, insights or information in response to someone else’s blog post, you can do that in an original blog post of your own. Just be sure to link back to the blog you are referring to.

Explain a business trend in your industry. If something new is happening in your industry, write a blog post that clarifies it, gives additional information about it, or provides your own personal insight on the topic. 

Interview someone in your industry. Arrange an over-the-phone or email interview with someone your customers may be interested in hearing from. It’s great exposure for your interviewee, and shows you are connected and invested in your business community.

Your blog posts don’t have to be complicated, technical or involved. In fact, depending on your audience, they probably shouldn’t be any of the above. Your blog posts should be helpful, simple to understand and easy to read. Use these brainstorming strategies to come up with blog topics your customers will appreciate, learn from and understand.

What brainstorming strategies have worked for you?

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