As bloggers, business owners, content writers and marketers, we are always striving to generate helpful, informative and interesting topics for our blogs. Our blogs serve as a resource for our readers.
And as we continue brainstorm content topics, we should seriously consider filling our blogs with a type of content that has a lasting impact: Evergreen Content.
What is Evergreen Content?
Evergreen content is content that is always relevant. It’s sustainable, lasting, and remains important long after it has been published.
Just as an evergreen tree retains its leaves and looks good all year long, evergreen content is written only once, but is enjoyed my many for years to come.
Evergreen content is not trendy, timely or newsworthy. It is sound, stable advice or information that has an important place on your blog indefinitely.
Here are examples of blog topics that are evergreen:
- How to articles
- Product reviews
- Informational posts (“Everything You Need to Know About….”)
- Information about your product or service
- Frequently asked questions
Examples of blog topics that are NOT evergreen content include:
- Seasonal or holiday blogs
- Latest styles and fashions
- Your take on a new study, product or research
- An interview with a newsworthy person or about an event
It’s good to have a balance of evergreen and non-evergreen content on your blog, and its up to you to determine the amount of each that is best for your business.
While it may rank high in search engines for only a short time, non-evergreen content can make an important contribution to your blog. Writing about news and events shows that you are current, timely and connected to the rest of the world. But when the news or event is over, the content’s role on your blog usually is, too.
I have a mixture of evergreen and non-evergreen content on my blog, but most of it is evergreen content. Articles like 5 Keys To Creating Engaging Content, Benefits of a Business Blog, and Which Social Media Platforms are Best For Your Business? are evergreen. Someone can read those articles today and get good advice; and someone else can read them six months from now and the content will still be helpful.
Marketing Lessons From Halloween, and Promote Your Business With the Spirit of Thanksgiving are my blog articles that are more timely or seasonal in nature. They did well when they were first published.
So be aware of the type of content you are generating, and make sure you have a good amount of evergreen content on your blog. Evergreen content ranks well in search engines, brings you leads, and works for you long after it’s published.
If you ‘d like more information about writing evergreen or non-evergreen content for your website, feel free to contact me or join my email list below: