Many business owners recognize the need to be on social media, and feel it is an important way to grow their business and their online reputation. But as the day gets busy, problems, issues or conflicts that arise may take priority on a business owner’s precious time. It becomes more and more of a challenge …
Building a quality social media following takes time and a tremendous amount of patience. Maybe you plan your posts a month in advance. You tailor your message to your specific audience. You tweak it to each individual outlet. Yet your engagement is lacking and your likes and follows are increasing at a snail’s pace. What …
8 Steps to Maximizing Your Social Media Presence Read More »
Social media can be an effective tool for growing your business, and should be a key part of your business’s marketing plan. Social media provides an excellent way to stay in front of our target audiences, engage in conversation, and obtain business leads. The challenge comes with the content. What should we say? How can …
How to Brainstorm Content for Your Social Media Posts Read More »
Social media offers a unique opportunity for you to connect with your customers. You can promote your business, provide information, and carry on live-time conversations with your audience on the platforms they spend so much time on. If you are unfamiliar with social media or have never used it for business, it may be intimidating …
Which Social Media Platforms are Best for Your Business? Read More »
Writing for social media is different from the other types of content you create for your business. The goal of social media is engagement – you want your audience to do something with what you’ve written. Depending on the social media outlet, you want them to like, follow, share or comment. Ultimately you want your …
If you’re like most businesses, you have a presence on social media. Maybe you post a few updates a week, like or share your followers’ posts, or comment on an interesting article or story. But what would your followers learn from your social media accounts if they dug a little deeper? What if they clicked …
5 Important Elements of Any Social Media Profile Read More »
A new business owner wants to promote her brand. She just launched a beautiful website, and with the help of a few key employees, she’s consistently adding helpful articles to her blog. But she’s dreading the missing piece. The part she knows how to use personally, but can’t figure out how to make it work …
7 Steps to Creating a Social Media Marketing Plan Read More »
If you are a social media newbie (or a business owner wanting to understand more about social media) this blog post was written for you. I have put together a list of five free online resources that can help you get started. Why only five? Each of these resources offers plenty of in-depth information on …
Last year, I earned Hootsuite’s Certification in Social Media Marketing. Prior to purchasing it, I did a lot of research to find out what was involved, what others who had gone through it had to say, and if it was worth my time and financial investment. If you are considering purchasing the exam through Hootsuite, …
My Social Media Marketing Certification Through Hootsuite Read More »
