If you have a blog for your business, you know how challenging it can be to come up with original topics to write about. Sometimes staring at the blinking cursor brings on enough anxiety to cause you to procrastinate or abandon the whole blog-writing idea altogether. To help streamline the writing process, it can be …
Do you have a calendar or daily to-do list? Is there a calendar on your phone or in a planner that contains your goals, project deadlines, appointment times, meeting reminders, and conference calls? Can you imagine how you’d get through your day without it? Most successful people need some type of system to keep them …
6 Reasons Your Business Needs a Content Calendar Read More »
It’s a typical day at the office and we’re up against deadlines, putting out fires and being pulled in a million different directions. Because we understand the importance of written communication with our customers, we attempt to carve out time to write. But when we finally sit down to write that blog post, email, newsletter …
An e-newsletter is an effective way to stay in front of your current and potential customers, giving your brand top of mind awareness. Your e-newsletter should provide your contacts with informative, educational or entertaining articles that will help them in their business or personal life. It’s not a direct sales piece or an avenue to …
15 Content Ideas For Your Company’s E-Newsletter Read More »
As a business owner, you write every day. Before the day is over, you may have written countless emails, submitted project proposals and contributed to your company’s blog or newsletter. Although it is you writing all of these things, they shouldn’t all be written the same way. They shouldn’t all “sound” the same. To be most …
We all have responsibilities and projects to complete every day, and there are many demands and distractions that work against us. Whether it’s coworkers, the phone, email, social media temptations or kids, distractions are all around us. Procrastination and avoidance are easy responses to projects we can’t focus on, are not looking forward to, or …
8 Tips to Avoid Distractions and Stay Focused on Your Work Read More »
In order for a business to be successful, you not only need to identify the product or service you will be selling, but you also need to thoroughly research and identify the group of people who will be buying it – otherwise known as your target market. Your target market is the specific group of …
Creating valuable content for our businesses is an important part of our marketing efforts. But the actual act of writing is only the first half of the battle. When we have finished writing, there is another task at hand that is of equal importance: Editing. What is Editing? Editing is making changes to a draft …
Coming up with fresh, valuable content on a frequency can be a challenge. And the content we do produce – such as blog posts, e-newsletters and social media updates — is usually only utilized once, and for a short time. This is a waste of good information. But you can make the most of that …
A beginning, a middle and an end; a topic sentence, supporting details, and a summary. Much of what you write contains these components, but there is one important item that is often left out of the content you create. And when you leave it out, you miss the opportunity to develop a relationship with your …
