We’ve all heard the saying a picture is worth a thousand words. And it couldn’t be truer when it comes to including images with our content.
Images play an important role in whatever we are writing. They should be included in our blog posts, our e-newsletters, on our website, and in our social media updates.
There are countless advantages to using images with the things we write. According to JeffBullas.com, articles that include images get 94% more total views. Sixty percent of consumers are more likely to contact a business if an image appears in their local search results.
What Types of Images Should You Use?
There are several types of images you can use to accompany your content. The ones you choose will depend on what you are writing. Images can be used to further describe your event, provide more details, or display statistics. They include:
- Photos (stock, royalty-free or ones you take yourself)
- Animated graphics
- Infographics
- Screen shots
- Charts and graphs
- Hand-drawn graphics
Why You Should Use Images
Using images is an important part of your marketing and content creation because:
- People are visual. They are drawn to pictures. Your readers will be more likely to notice your article if it has an image included, and take the time to read it.
- It provides additional details. A picture or image can provide details, emotions and a deeper understanding that words alone cannot.
- It breaks up the copy. No one likes to read long paragraphs of copy, especially on a computer screen or a tiny mobile device. Photos have a unique way of spacing out the information so your readers can scan, making it easier to read your article in its entirety.
- It showcases your product. If you have an ecommerce website or are writing about a particular product, customers can get a better understanding of your product if there is an image included with it. A picture may also help them feel more comfortable about purchasing it.
- Images are appealing and memorable. Readers are more likely to remember the content of your article if there was an impactful image that accompanied it.
- It makes it easier to digest information. With an infographic, you can visually display details and information in a format that is easy to read and comprehend.
- Images get shared. Especially on social media, if images really hit home with someone, they can easily share it with their friends and followers.
Content with images are read by more people, are visually more appealing and will help your content be shared and remembered.
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