Entries by LaurieZinn

Marketing Lessons from Halloween

Halloween is just around the corner, and soon (if we haven’t already), we’ll be shopping for costumes, planning parties and buying candy to give out on one of our kids’ favorite holidays of the year. As I reflect on the traditions and customs that come with this time of year, I’ve identified some parallels between […]

Study Shows That Spelling Still Counts

LOL, IDK and BRB mean more than just “laugh out loud,” “I don’t know,” and “be right back.” They are symbolic of the shortcut to communication many millennials are using in their text messages and emails. But as it turns out, these trendy communicators have little tolerance for spelling and grammar errors. In an online […]

My Inbound Certification

Last month I earned my Inbound Certification through HubSpot. I’d like to tell you what I thought about the program and the value it has added to my business. HubSpot’s website claims that its certification keeps you current with the latest inbound marketing trends. The certification has credibility, as HubSpot is a well-known resource for marketing […]