A blog is an important part of your business’s content marketing strategy. It drives traffic to your website, establishes you as a trusted professional, and allows for engagement with your readers.
And while the content you provide in your blog is of utmost importance, what you do with that content contributes to your overall marketing objectives.
You can maximize your readers’ attention by placing links in your blog content.
Including links in your blog articles has many advantages:
- It keeps your readers on your website for longer
- It encourages further engagement with you, through social media or contact form
- It provides additional resources
- It builds your email list
- It improves your SEO
Here are eight types of links you should consider including in your blog articles:
- Links to other blog articles on your site. Including these types of links is a great way to provide more in-depth information about a particular topic, and keep your readers on your website for longer. If you are writing an article about social media for example, you may briefly mention how to brainstorm content or how to create a social media marketing plan, with links to those articles so your reader can learn more.
- Links to sources you mention. If you talk about a recent study, an article you read, or some type of statistic, you’ll want to include a link to the website you got the information from. Not only is this a professional courtesy, it could keep you out of legal trouble.
- Links to other websites. If you know of a website that provides resources or more information about the topics you are discussing, you could include a link to those website for your readers. Your readers will appreciate being led to helpful information, and you’ll be known as someone who is connected with others and understands your readers’ needs.
- Links to other pages of your own website. Maybe your blog talks about a product or service your business provides. You can include a link to the product page, or a landing page for a promotion or sale.
- Links to your social media accounts. If your business is on social media, include links to your profiles so they can follow, like and connect with you and your business.
- Links to social share buttons. This is different from the social media links mentioned above, because it allows your readers to share your content on THEIR social media accounts. They are essentially telling their friends and followers to check out your article. This is a very powerful affirmation that your content resonated with your readers.
- Links to your email address or contact page. This type of link takes your reader directly to an email already addressed to you, or to your contact page where they can fill out a form. This is a great type of link to encourage further communication.
- Link to your email list. Building your email list is one of the most effective ways to connect with your potential customers. By providing you with their email addresses, they are giving you permission to send them your newsletters, e-blasts and other communications, which will appear in their email inbox. Take this privilege seriously, and provide helpful content on a consistent but not overbearing basis.
Tips for Using Links:
- Your links can be a hyperlinked word, a button or an image. Words hyperlinked within a paragraph appear a different color or underlined. They are noticeable, but still allow for smooth reading of the paragraph. You can also use buttons or images with a call to action, if you want to invite your readers to email you or sign up for your email list.
- Always set your links to open in a new browser window. This makes it easier for your reader to get back to your site and finish reading the article.
- Have a balance. Use links throughout your content, but don’t overdo it. Moz recommends having less than 100 links on any given webpage, but that still seems high to me. Articles that have a lot of links can be distracting, and could defeat the purpose by causing your reader leave your site entirely.
Do you have questions about including links in your blog content? If so, please feel free to contact me.
If you’d like to learn more about writing content for your business, please join my email list to receive my monthly e-newsletter, Marketing Done Write.