You’ve probably heard the phrase, “Content is King” to describe the power and importance of your digital content. I’d like to propose an alternative phrase: “Engaging Content is King.” Just because content on the Internet doesn’t necessarily mean it’s effective or well written. It can’t be king if it’s boring, copy heavy, or if most […]
A blog offers your business a number of benefits, from search engine optimization, to brand awareness, gaining credibility in your field, to generating awareness of your topic or cause. It is, without a doubt, one of the most powerful ways to market your business online. But a successful blog doesn’t happen by a stroke of
If you’re like most businesses, you have a presence on social media. Maybe you post a few updates a week, like or share your followers’ posts, or comment on an interesting article or story. But what would your followers learn from your social media accounts if they dug a little deeper? What if they clicked
5 Important Elements of Any Social Media Profile Read More »
A new business owner wants to promote her brand. She just launched a beautiful website, and with the help of a few key employees, she’s consistently adding helpful articles to her blog. But she’s dreading the missing piece. The part she knows how to use personally, but can’t figure out how to make it work
7 Steps to Creating a Social Media Marketing Plan Read More »
I recently earned my Email Marketing Certification through HubSpot, a company that specializes in inbound marketing and sales software. HubSpot Academy is their education arm, and offers a series of certification classes to anyone interested in learning more about online marketing. Program Details HubSpot’s Email Marketing Certification begins with an introduction to the course, followed
My Review of HubSpot’s Email Marketing Certification Read More »
If you are a social media newbie (or a business owner wanting to understand more about social media) this blog post was written for you. I have put together a list of five free online resources that can help you get started. Why only five? Each of these resources offers plenty of in-depth information on
Valentine’s Day is just around the corner, and while the holiday recognizes and shows appreciation for the important people in our lives, it also possesses several successful marketing messages that make it a profitable event year after year. According to the National Retail Federation, consumers will spend a near record of $19.6 billion on Valentine’s
4 Marketing Lessons Every Business Owner Can Learn From Valentine’s Day Read More »
Last year, I earned Hootsuite’s Certification in Social Media Marketing. Prior to purchasing it, I did a lot of research to find out what was involved, what others who had gone through it had to say, and if it was worth my time and financial investment. If you are considering purchasing the exam through Hootsuite,
My Social Media Marketing Certification Through Hootsuite Read More »
Have you ever spent hours writing a blog post for your business, only to discover that few people read it? Have you created and sent out an e-newsletter, then later learned it got an open rate of less than 5%? In an effort to engage your audience, have you posed a question on social media
5 Features of Quality Content that Attracts and Engages Your Audience Read More »
Have you ever spent hours writing a blog post for your business, only to discover that few people read it? Have you created and sent out an e-newsletter, then later learned it got an open rate of less than 5%? In an effort to engage your audience, have you posed a question on social media
