If you are a social media newbie (or a business owner wanting to understand more about social media) this blog post was written for you.
I have put together a list of five free online resources that can help you get started. Why only five? Each of these resources offers plenty of in-depth information on a wide range of social media topics, and I think it’s a good place to start.
As with many online resources, they are free, but will ask for your email address to access the information. This is their email marketing strategy designed to stay in touch with you. If you do not wish to receive their emails, simply unsubscribe when you receive the first one.
So here are the five online social media resources I recommend you check out:
- The Beginner’s Guide to Social Media. This 71-page guide available from Moz Pro is full of great information. Over the course of 12 chapters, this guide talks about the value of social media, best practices, measuring your success and how to find the right network for you. It concludes with chapters on some of the major social media outlets.
- Social Media Examiner’s Getting Started With Social Media: A Resource Guide. This page is one to bookmark. It provides you with links for comprehensive guides and blog posts specific to Facebook, Twitter, LinkedIn, Google+ and more. There are also links to information about blogging, podcasts, and a marketing industry report.
- Hubspot’s Marketing Library. I’m amazed at the resources Hubspot offers for free. Their marketing library has ebooks, marketing kits, webinars and templates for all types of content, but you can filter your search by topic and content type. It’s a valuable resource.
- Hootsuite’s Resource Library. This resource library offers white papers, guides and videos, and you can search by content type, industry, solution, and business challenge.
- Simply Measured. Simply Measured’s Resources page offers ebooks, social media studies and guides, social metric definitions, white papers and strategy kits. You can browse the selections and find what is most interesting to you.
With so many valuable and free resources available, there is really no reason for business owners to be lost in the dark or spend large sums of money educating themselves on social media. All you need to know is where to look, and then invest some time in reading.
If you’d like to learn more about how social media can benefit your business, please contact me or join my email list below.