How to Repurpose Your Content

Coming up with fresh, valuable content on a frequency can be a challenge. And the content we do produce – such as blog posts, e-newsletters and social media updates — is usually only utilized once, and for a short time. This is a waste of good information.

But you can make the most of that valuable content you worked so hard to create. You can do this when you repurpose your content.

What Does “Repurpose Your Content” Mean?

When you repurpose your content, you take the main idea of the content you have already created, change it slightly, and produce a new work.

It is sometimes referred to as recycling your content, because you are changing it around, breathing new life into it, adding more details or targeting a different audience. Just as the phrase indicates, your repurposed content has a new “purpose.”


Why Should You Repurpose Your Content?

One piece of content can’t possibly reach all people when it’s produced one way for one target audience. Repurposing your content allows you to fully utilize your work, produce more with less research, and make your content generating efforts more productive.

By changing the size, format and medium, you’ll be able to reach a new and different audience. The more mediums you are able to utilize, the more value you will be able to create.


How to Repurpose Your Content

There are many ways to repurpose your content. Here are just a few examples:


  • Elaborate on the details of a blog. Add graphics to it and transform it into an ebook or white paper that your audience can download as a PDF file.


  • Summarize the major points of a blog into a short list, add images and create an infographic.


  • Rework the major points of an article into a question-answer format. Post as a frequently asked questions page on your website.


  • Turn an article made up of a numbered list into a series of individual posts/tips on social media.


  • Convert your e-newsletter into a slide show; post on Slide Share.


  • Record yourself discussing the blog post, and change it to a video, a podcast or a webinar


  • Take phrases or key points from your blog articles and use it as social media posts


Shorten your content, lengthen it, change your target audience or select a new medium. These are all powerful ways to keep fresh, valuable content in front of a larger group of potential customers.


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