\u00a0This is a question that many clients ask me, and it\u2019s a good one.<\/p>\n
Unfortunately, the answer is not that simple. The answer is \u201cit depends.\u201d<\/p>\n
It depends on your type of business. It depends on what your readers are looking for. It depends on what your goals are.<\/p>\n
If you work in the media or news industry, your blog will need to be updated frequently\u2014probably several times a day just to be relevant. The readers of these types of blogs expect that there will be updates. They expect that when they visit the blog they will get the most up-to-the-minute information.<\/p>\n
If you are not part of an industry that expects frequent updates, you will want to determine how often your readers want to hear from you. You\u2019ll have to listen to their feedback and research how often your competitors are blogging. You will want to publish blogs as frequently as they do, if not more often, provided the blogs will be providing value.<\/p>\n
The last piece to determining how often you should blog is to reflect on your blog\u2019s goals. The goal of most blogs is to increase readership, get your opinions and expertise out to the world and establish yourself as an industry leader. In order to do that, you must blog on a frequent basis.<\/p>\n
Read through the publishing options below to determine the blog posting frequency that makes the most sense for you and your business:<\/p>\n
An important note: Every blog you write must add value to your readers\u2014don\u2019t just blog because you\u2019re meeting a quota. Make sure you have something important to say. If you don’t, it’s better to blog less often.<\/p>\n
Once you decide on a frequency, be consistent. Being able to stick to a schedule demonstrates your commitment, reliability and follow-through. If you’d like to receive my best advice, please join my mailing list:<\/p>\n