{"id":1080,"date":"2017-04-17T15:46:51","date_gmt":"2017-04-17T15:46:51","guid":{"rendered":"https:\/\/line-by-line.us\/?p=212"},"modified":"2020-07-07T19:02:34","modified_gmt":"2020-07-07T19:02:34","slug":"building-trust-content","status":"publish","type":"post","link":"https:\/\/line-by-line.us\/building-trust-content\/","title":{"rendered":"Building Trust Through Your Content"},"content":{"rendered":"

Rarely do we do business with someone we don\u2019t know or never heard of. Usually, especially if it\u2019s a big purchase, we\u2019ll ask for recommendations from our contacts, testimonials of happy customers, examples of their work, or a satisfaction guarantee. We want to get to know the person or business we\u2019re dealing with. We want to trust them before we make a purchase.<\/p>\n

I love Bob Burg\u2019s quote: \u201cAll things being equal, people do business with and refer business to those people they know, like and trust.\u201d<\/a>. Being liked and being trusted doesn\u2019t happen over night. It takes a lot of work, patience and follow through. There are many ways to build trust, and one of those ways is through your content.<\/p>\n

How Does Content Build Trust?<\/strong><\/h2>\n

The information you write about your business, your voice and your consistency all contribute to building trust. You can earn and build trust with your customers through:<\/p>\n

Your website<\/strong>. When a customer is shopping around for a product or service you sell, one of the first places they will look is your website. They will want to learn more about you, what you offer, and the perceived level of professionalism you portray. They will learn these things through the content on your website. Does your content make sense? Does it speak to them? Does it sound like you are trying to help them, or does it sound like a sales pitch?<\/p>\n

Your blog<\/strong>. Potential customers will also learn about your company through a blog. They may find your blog from your website, or they may find it because the topic you have written about comes up in their Google search. Either way, the blog articles you write, if written correctly, will be giving them advice or information related to your product, service or industry. By writing about it and offering information, you gain credibility.<\/p>\n

Your email marketing.<\/strong> Your monthly, bi-monthly or quarterly newsletters or e-blasts are another way to build trust. Email marketing is powerful, because if you\u2019ve been given permission to email them or they\u2019ve opted in to your list, your message is sent straight to their email inbox. When these emails offer information that will help them, or offer a promotion of a product they\u2019ve expressed interest in, you build trust.<\/p>\n

Your social media<\/strong>. Everyone is on social media today, and it\u2019s important that your business has a presence. Social media offers unique opportunities to connect with your potential customers personally, through likes, comments, shares and direct messaging. But if you\u2019re going to be there, you must commit to it. Unanswered customer comments is like locking your door during business hours – or worse \u2013 slamming the door in their face.<\/p>\n

Tips for Creating Trusted Content<\/strong><\/h2>\n

As you are creating content for your business, here are a few tips to keep in mind:<\/p>\n