Rarely do we do business with someone we don’t know or never heard of. Usually, especially if it’s a big purchase, we’ll ask for recommendations from our contacts, testimonials of happy customers, examples of their work, or a satisfaction guarantee. We want to get to know the person or business we’re dealing with. We want …
Valentine’s Day is just around the corner, and while the holiday recognizes and shows appreciation for the important people in our lives, it also possesses several successful marketing messages that make it a profitable event year after year. According to the National Retail Federation, consumers will spend a near record of $19.6 billion on Valentine’s …
4 Marketing Lessons Every Business Owner Can Learn From Valentine’s Day Read More »
Have you ever spent hours writing a blog post for your business, only to discover that few people read it? Have you created and sent out an e-newsletter, then later learned it got an open rate of less than 5%? In an effort to engage your audience, have you posed a question on social media …
5 Features of Quality Content that Attracts and Engages Your Audience Read More »
Have you ever spent hours writing a blog post for your business, only to discover that few people read it? Have you created and sent out an e-newsletter, then later learned it got an open rate of less than 5%? In an effort to engage your audience, have you posed a question on social media …
Thanksgiving is a time to give thanks for all we are grateful for, and it’s a great opportunity for businesses to show appreciation for their customers. This Thanksgiving, take a few moments to add that personal holiday touch to your marketing efforts. Here are five suggestions that can get your name out in front of …
Promote Your Business With the Spirit of Thanksgiving Read More »
Halloween is just around the corner, and soon (if we haven’t already), we’ll be shopping for costumes, planning parties and buying candy to give out on one of our kids’ favorite holidays of the year. As I reflect on the traditions and customs that come with this time of year, I’ve identified some parallels between …
LOL, IDK and BRB mean more than just “laugh out loud,” “I don’t know,” and “be right back.” They are symbolic of the shortcut to communication many millennials are using in their text messages and emails. But as it turns out, these trendy communicators have little tolerance for spelling and grammar errors. In an online …
Last month I earned my Inbound Certification through HubSpot. I’d like to tell you what I thought about the program and the value it has added to my business. HubSpot’s website claims that its certification keeps you current with the latest inbound marketing trends. The certification has credibility, as HubSpot is a well-known resource for marketing …
