Coming up with fresh, valuable content on a frequency can be a challenge. And the content we do produce – such as blog posts, e-newsletters and social media updates — is usually only utilized once, and for a short time. This is a waste of good information. But you can make the most of that …
A beginning, a middle and an end; a topic sentence, supporting details, and a summary. Much of what you write contains these components, but there is one important item that is often left out of the content you create. And when you leave it out, you miss the opportunity to develop a relationship with your …
We create all types of content as part of our normal workday. We write emails, create proposals, write blog posts or maybe even update our business website. Creating content is a crucial first step, but making sure that content is creating value is just as important. If what we write doesn’t resonate with our readers, …
The Three Musketeers, The Three Tenors, The Three Stooges. Many successful and famous things have come in three’s. And the same holds true for your business. Three parts of your business form the perfect partnership. They are the perfect trio, supporting each other, complimenting each other, and together form a powerful marketing foundation. They are …
The Perfect Trio: Your Website, Blog & Social Media Read More »
When I tell someone I am a copywriter, I get a variety of responses. Some ask me if I am an author, some ask me if I’m an editor, and some ask me if I can help them obtain legal protection for an original work they’ve created. Since I provide none of the above, there …
Commonly Confused “Copy” Words – What Do They All Mean? Read More »
The content we create for our businesses should provide knowledge, insights and resources to our audiences. And while we may know a lot about an extensive list of topics, none of us are experts at everything. To ensure our content offers the most value to our readers – with current, specific and reliable information – …
10 Tips to Interviewing a Source for Your Content Read More »
We all make mistakes, and sometimes mistakes happen when we write. Sometimes we write too quickly and details get overlooked. Sometimes we just don’t realize that something we’ve been doing is incorrect or could be done better. Either way, here are six common writing mistakes that most people make. Once you know what they are, …
In this age of digital marketing, it is increasingly important for businesses to be present online. You can do this is by creating an effective, comprehensive platform. What is a Platform? A platform is simply the means you use to communicate your message. Your platform is your online presence, and can be combination of your …
Writing doesn’t come easy to many people. Especially when it involves creating content for your business. It can be a task you procrastinate, or something you want to sit down and do as quickly as possible just to get it done. But rushing through your work doesn’t usually produce quality results, and procrastinating doesn’t produce …
Are you a business owner that is consistently creating engaging content for your business? Or are you a business owner that WANTS to consistently create engaging content for your business, but you just don’t know where to start? If you fall into the first category, you’ve got it figured out. Great job! But if you …
Create Content for Your Target Audience’s Buyer’s Journey Read More »
