We’ve all heard the saying a picture is worth a thousand words. And it couldn’t be truer when it comes to including images with our content. Images play an important role in whatever we are writing. They should be included in our blog posts, our e-newsletters, on our website, and in our social media updates. […]
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A blog offers your business a number of benefits, from search engine optimization, to brand awareness, gaining credibility in your field, to generating awareness of your topic or cause. It is, without a doubt, one of the most powerful ways to market your business online. But a successful blog doesn’t happen by a stroke of
Have you made progress on the business goals you wanted to accomplish this year? If you have lost your focus, don’t worry. It’s not too late to restart. Here are five marketing goals you can put in place today that will help you achieve your sales objectives for this year. The Content Audit. Start by
Building a quality social media following takes time and a tremendous amount of patience. Maybe you plan your posts a month in advance. You tailor your message to your specific audience. You tweak it to each individual outlet. Yet your engagement is lacking and your likes and follows are increasing at a snail’s pace. What
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As we manage the delicate balance of staying healthy and staying in business, many businesses have found that the marketing options they once relied on don’t work in the current environment. In person meetings, conferences, tradeshows and other events that attract large crowds are put on hold for at least the near future. There’s one
Content Creation: A Viable Marketing Option During a Pandemic Read More »
Do you have a calendar or daily to-do list? Is there a calendar on your phone or in a planner that contains your goals, project deadlines, appointment times, meeting reminders, and conference calls? Can you imagine how you’d get through your day without it? Most successful people need some type of system to keep them
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It’s a typical day at the office and we’re up against deadlines, putting out fires and being pulled in a million different directions. Because we understand the importance of written communication with our customers, we attempt to carve out time to write. But when we finally sit down to write that blog post, email, newsletter
As a business owner, you write every day. Before the day is over, you may have written countless emails, submitted project proposals and contributed to your company’s blog or newsletter. Although it is you writing all of these things, they shouldn’t all be written the same way. They shouldn’t all “sound” the same. To be most
We all have responsibilities and projects to complete every day, and there are many demands and distractions that work against us. Whether it’s coworkers, the phone, email, social media temptations or kids, distractions are all around us. Procrastination and avoidance are easy responses to projects we can’t focus on, are not looking forward to, or
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In order for a business to be successful, you not only need to identify the product or service you will be selling, but you also need to thoroughly research and identify the group of people who will be buying it – otherwise known as your target market. Your target market is the specific group of
