Entries by LaurieZinn

5 Important Elements of Any Social Media Profile

If you’re like most businesses, you have a presence on social media. Maybe you post a few updates a week, like or share your followers’ posts, or comment on an interesting article or story. But what would your followers learn from your social media accounts if they dug a little deeper? What if they clicked […]

7 Steps to Creating a Social Media Marketing Plan

A new business owner wants to promote her brand. She just launched a beautiful website, and with the help of a few key employees, she’s consistently adding helpful articles to her blog. But she’s dreading the missing piece. The part she knows how to use personally, but can’t figure out how to make it work […]

My Review of HubSpot’s Email Marketing Certification

I recently earned my Email Marketing Certification through HubSpot, a company that specializes in inbound marketing and sales software. HubSpot Academy is their education arm, and offers a series of certification classes to anyone interested in learning more about online marketing. Program Details HubSpot’s Email Marketing Certification begins with an introduction to the course, followed […]

5 Online Resources for Social Media Newbies

If you are a social media newbie (or a business owner wanting to understand more about social media) this blog post was written for you. I have put together a list of five free online resources that can help you get started. Why only five? Each of these resources offers plenty of in-depth information on […]

My Social Media Marketing Certification Through Hootsuite

Last year, I earned Hootsuite’s Certification in Social Media Marketing. Prior to purchasing it, I did a lot of research to find out what was involved, what others who had gone through it had to say, and if it was worth my time and financial investment. If you are considering purchasing the exam through Hootsuite, […]

Promote Your Business With the Spirit of Thanksgiving

Thanksgiving is a time to give thanks for all we are grateful for, and it’s a great opportunity for businesses to show appreciation for their customers. This Thanksgiving, take a few moments to add that personal holiday touch to your marketing efforts. Here are five suggestions that can get your name out in front of […]

Marketing Lessons from Halloween

Halloween is just around the corner, and soon (if we haven’t already), we’ll be shopping for costumes, planning parties and buying candy to give out on one of our kids’ favorite holidays of the year. As I reflect on the traditions and customs that come with this time of year, I’ve identified some parallels between […]

Study Shows That Spelling Still Counts

LOL, IDK and BRB mean more than just “laugh out loud,” “I don’t know,” and “be right back.” They are symbolic of the shortcut to communication many millennials are using in their text messages and emails. But as it turns out, these trendy communicators have little tolerance for spelling and grammar errors. In an online […]

My Inbound Certification

Last month I earned my Inbound Certification through HubSpot. I’d like to tell you what I thought about the program and the value it has added to my business. HubSpot’s website claims that its certification keeps you current with the latest inbound marketing trends. The certification has credibility, as HubSpot is a well-known resource for marketing […]