Entries by LaurieZinn

Building Trust Through Your Content

Rarely do we do business with someone we don’t know or never heard of. Usually, especially if it’s a big purchase, we’ll ask for recommendations from our contacts, testimonials of happy customers, examples of their work, or a satisfaction guarantee. We want to get to know the person or business we’re dealing with. We want […]

Best Practices that Will Make Your Blog a Success

Do you have a blog for your business? If you do, you probably know how effective it can be for staying connected to your customers and increasing your credibility. If you don’t have a blog, or if you’ve started one but aren’t keeping up with it, I encourage you to take a moment to understand […]

5 Qualities of a Landing Page

A landing page is a stand-alone website page that has a specific purpose for your company. It’s a special page your customers come across or “land” on because of a link you have provided to them. Landing pages can be used to generate leads, by collecting your audience’s contact information in exchange for a free […]

Engage Your Audience Through Your Content

You’ve probably heard the phrase, “Content is King” to describe the power and importance of your digital content. I’d like to propose an alternative phrase: “Engaging Content is King.” Just because content on the Internet doesn’t necessarily mean it’s effective or well written. It can’t be king if it’s boring, copy heavy, or if most […]

Create a Marketing Plan for Your Blog

A blog offers your business a number of benefits, from search engine optimization, to brand awareness, gaining credibility in your field, to generating awareness of your topic or cause. It is, without a doubt, one of the most powerful ways to market your business online. But a successful blog doesn’t happen by a stroke of […]

5 Important Elements of Any Social Media Profile

If you’re like most businesses, you have a presence on social media. Maybe you post a few updates a week, like or share your followers’ posts, or comment on an interesting article or story. But what would your followers learn from your social media accounts if they dug a little deeper? What if they clicked […]

7 Steps to Creating a Social Media Marketing Plan

A new business owner wants to promote her brand. She just launched a beautiful website, and with the help of a few key employees, she’s consistently adding helpful articles to her blog. But she’s dreading the missing piece. The part she knows how to use personally, but can’t figure out how to make it work […]

My Review of HubSpot’s Email Marketing Certification

I recently earned my Email Marketing Certification through HubSpot, a company that specializes in inbound marketing and sales software. HubSpot Academy is their education arm, and offers a series of certification classes to anyone interested in learning more about online marketing. Program Details HubSpot’s Email Marketing Certification begins with an introduction to the course, followed […]

5 Online Resources for Social Media Newbies

If you are a social media newbie (or a business owner wanting to understand more about social media) this blog post was written for you. I have put together a list of five free online resources that can help you get started. Why only five? Each of these resources offers plenty of in-depth information on […]

My Social Media Marketing Certification Through Hootsuite

Last year, I earned Hootsuite’s Certification in Social Media Marketing. Prior to purchasing it, I did a lot of research to find out what was involved, what others who had gone through it had to say, and if it was worth my time and financial investment. If you are considering purchasing the exam through Hootsuite, […]