Entries by LaurieZinn

5 Reasons To Own Your Platform

In this age of digital marketing, it is increasingly important for businesses to be present online. You can do this is by creating an effective, comprehensive platform. What is a Platform? A platform is simply the means you use to communicate your message. Your platform is your online presence, and can be combination of your […]

Which Social Media Platforms are Best for Your Business?

Social media offers a unique opportunity for you to connect with your customers. You can promote your business, provide information, and carry on live-time conversations with your audience on the platforms they spend so much time on. If you are unfamiliar with social media or have never used it for business, it may be intimidating […]

8 Types of Links to Include in Your Blog

A blog is an important part of your business’s content marketing strategy. It drives traffic to your website, establishes you as a trusted professional, and allows for engagement with your readers. And while the content you provide in your blog is of utmost importance, what you do with that content contributes to your overall marketing objectives. […]

How to Write SMART Content for Social Media

Writing for social media is different from the other types of content you create for your business. The goal of social media is engagement – you want your audience to do something with what you’ve written. Depending on the social media outlet, you want them to like, follow, share or comment. Ultimately you want your […]

How to Organize Before You Write

Writing doesn’t come easy to many people. Especially when it involves creating content for your business. It can be a task you procrastinate, or something you want to sit down and do as quickly as possible just to get it done. But rushing through your work doesn’t usually produce quality results, and procrastinating doesn’t produce […]

Building Trust Through Your Content

Rarely do we do business with someone we don’t know or never heard of. Usually, especially if it’s a big purchase, we’ll ask for recommendations from our contacts, testimonials of happy customers, examples of their work, or a satisfaction guarantee. We want to get to know the person or business we’re dealing with. We want […]

Best Practices that Will Make Your Blog a Success

Do you have a blog for your business? If you do, you probably know how effective it can be for staying connected to your customers and increasing your credibility. If you don’t have a blog, or if you’ve started one but aren’t keeping up with it, I encourage you to take a moment to understand […]

5 Qualities of a Landing Page

A landing page is a stand-alone website page that has a specific purpose for your company. It’s a special page your customers come across or “land” on because of a link you have provided to them. Landing pages can be used to generate leads, by collecting your audience’s contact information in exchange for a free […]

Engage Your Audience Through Your Content

You’ve probably heard the phrase, “Content is King” to describe the power and importance of your digital content. I’d like to propose an alternative phrase: “Engaging Content is King.” Just because content on the Internet doesn’t necessarily mean it’s effective or well written. It can’t be king if it’s boring, copy heavy, or if most […]